Isaac Newton Acquah is a tech-savvy business developer with over ten years of experience in business development with a focus on strategy, structure, media and marketing. He serves as the National Project Coordinator for Ghana for the Netherlands Trust Fund V Project implemented by the International Trade Centre, supporting 25 tech start-ups and 18 IT BPO companies to scale and internationalise.
- How would you describe your job to a 5-year-old?
Imagine you have a big box of toys and want to share some with your friends. My job is to help people in Ghana and other countries find the best toys to share and play with friends. I also ensure everyone knows how to play nicely and have fun together!
- What’s the most surprising thing you’ve learned since launching your startup or getting into the role?
The most surprising thing I’ve learned is how much impact a small idea can have when you have the right support. I’ve seen startups with just a few people grow into significant businesses that change their communities and industries. It’s incredible how a little guidance and encouragement can transform someone’s dream into a reality.
- What’s one function or area of your job you spend the most time on?
I spend a lot of time connecting people and ideas. Building and nurturing these relationships is crucial, whether entrepreneurs, government agencies, or partner international partners. It’s like being a matchmaker for businesses and opportunities, ensuring everyone finds the best fit to grow and succeed.
- What are three trends in your sector you are bullish on or keeping a close tab on?
- Digital Transformation: The rapid adoption of technology in SMEs to improve efficiency and reach new markets is exciting. From digital commerce to digital payments, the potential is enormous.
- Sustainable Practices: More businesses are recognising the importance of sustainability. I’m excited about how green technologies and sustainable business models will shape the future with climate resistance and climate-resilient practices.
- Youth in Entrepreneurship: Young people are increasingly taking the entrepreneurial route. Their creativity and energy are driving innovation and creating new opportunities, which is very promising for the future. It is great to see some of the recent winners, such as the eCedi hackathon, being super young.
- What gaps do you think startups in Ghana should be building for?
Startups in Ghana should focus on:
- Agritech Innovations: Enhancing agricultural productivity and supply chains with technology can significantly impact food security and economic growth.
- Fintech Solutions: Beyond payment gateways there is a significant need for more inclusive financial services that cater to the underbanked populations, cross border traders and solving money matters.
- Niche Markets: Developing accessible and effective solutions in a niche field that many people find challenging will create natural monopolies, such as cold chain supply solutions.
- If you were to build a new company, which historical or contemporary figure would you appoint to the board and why?
I would choose Aliko Dangote. His leadership, vision, and dedication to making a difference against all odds are qualities that would inspire any team. He is an industrialist who thinks big and realises we must industrialise to move the continent forward.
