BlueSPACE Financial Cloud, in partnership with MTN MoMo, CALBANK, Rudder Brokers and other leading insurance providers in Ghana, has officially launched BeINsured, Ghana’s first USSD-based auto insurance marketplace.
BeINsured eliminates the traditional barriers associated with auto insurance, such as paperwork, long queues, and complex payment processes. With this platform, drivers can access multiple insurance options, compare policies, and select flexible payment plans without an internet connection.
During the official launch event, Samuel Amanor, CEO of BlueSPACE, highlighted the transformative potential of BeINsured in enhancing financial inclusion:
“BeINsured is more than just a digital tool—it is a game changer for the insurance industry. By leveraging USSD technology and strong partnerships, we are ensuring that insurance is no longer a luxury but an accessible right for every Ghanaian vehicle owner.”
A key focus of the launch was the role of brokers in expanding insurance access. BlueSPACE reaffirmed its commitment to supporting brokers with digital tools that simplify policy distribution and enhance customer engagement.
Looking beyond auto insurance, Amanor outlined plans to expand into other sectors of the transport logistics value chain to better support businesses and drivers.
