Enoch Dugbazah is a 3-time founder with over 25 years of experience in networking, e-commerce, and brick-and-mortar industries. He leads BuzzyStores, a SaaS eCommerce platform that connects businesses to local and international customers through an all-in-one solution. More than just a marketplace, BuzzyStores empowers entrepreneurs to sell, deliver, and engage effortlessly—without the cost of building their own platforms—while driving social impact and community growth across Africa.
How would you describe your job to a 5-year-old?
I help shop owners utilise their phones and computers to sell their products faster, easier, and to a broader audience, allowing them to earn more money and be happier at work. It’s like turning their small shop into a magic shop that’s always open and everyone can find!
What’s the most surprising thing you’ve learned since launching your startup?
Many local businesses are not underperforming due to a lack of ideas, but rather because they have been excluded from the tools, networks, and systems that drive business growth. Once you give them access, they rise fast. The entrepreneurial spirit in Africa is not a spark; it’s a fire waiting for wind.
What’s one function or area of your job you spend the most time on?
Storytelling and system-building. Whether I’m talking to a street vendor or supporting the design of our tech stack, I’m always focused on how to tell a better story of growth and build systems that make that story real. We are not just coding features—we are coding freedom.
What are the three trends in your sector that you are bullish on or keeping a close tab on, and why?
- Hyperlocal digital commerce: Because the next big growth in Africa is not in e-commerce megastores but in unlocking community-based selling at scale.
- AI for Micro-Entrepreneurs: As AI becomes more accessible, we are exploring how local tailors, food vendors, and artisans can utilise it to make informed decisions, design products, and effectively reach their customers.
- Circular commerce: With climate concerns rising, we believe Africa has a chance to leapfrog into a sustainable future by digitising the informal circular economy that already exists—repairs, reusables, rentals.
What gaps do you think startups in Ghana should be building for?
- Offline-to-online bridges: Tools that help everyday people plug into the digital economy without needing to be tech-savvy.
- Trust infrastructure: Whether it’s payments, logistics, or identity, trust is still a currency we’re short on—solutions that build it will scale fast.
- Community-first platforms: Startups that embed value within communities, rather than extracting from them, will thrive. We need more local networks, not just global copies.
If you were to build a new company, which historical or contemporary figure would you appoint to the board and why?
Thomas Sankara—for his boldness, clarity of vision, and unwavering belief in African capacity. He saw a version of Africa that didn’t just survive colonial systems, but redefined prosperity on its terms. That’s the kind of energy every startup board needs.
