EATO, the AI-powered foodtech platform, has secured an undisclosed funding from Nubia Capital to accelerate its mission to build the digital infrastructure powering Africa’s food economy.
Founded by Margaret Kyerematen-Debrah in 2023, EATO is an AI-powered digital marketplace that connects African food entrepreneurs—chefs, processors, small businesses, and informal traders—with global consumers, markets, and financing opportunities. Unlike most startups in the food delivery or recipe app space, EATO is taking a multi-layered, infrastructure-first approach that combines media, commerce, and proprietary data systems to bring African food businesses into the digital age.
At first glance, EATO might appear to be a culturally themed food platform—complete with recipe archives, chef-led cooking tutorials, and Afro-fusion content. But beneath the surface, it is building something much more ambitious: a commerce engine and data layer that allow African chefs, market traders, farmers, and food SMEs to be discoverable, trusted, and tradable on a global scale.
The platform provides users with access to a growing archive of African recipes and cooking tutorials, while also offering more commercialised features, such as shoppable meal kits, a grocery delivery service called EATO Cart, and a curated marketplace for chefs and food brands. Underpinning these features is a data system that helps food SMEs capture operational data, build digital credit profiles, and provide visibility that can help unlock financing and business partnerships. In doing so, EATO functions not just as a food marketplace, but as a fintech and IP infrastructure layer—designed to formalize and finance a sector long sidelined by traditional economic systems.
By 2030, EATO aims to support one million African food SMEs, create over 100,000 jobs, and reach more than 100 million food enthusiasts worldwide. Its model focuses on integrating African food into global supply chains, not only as a culinary experience but as a credible, investable product category.
